CRM & Retention Marketing Service: Optimise Funnels, Drive Loyalty, Maximise Revenue
An optimised customer acquisition and retention funnel is vital for sustainable growth. This brand-centric and data-driven service is designed to help organisations (from pre-launch startups to established multinational enterprises) improve advertising performance, cultivate lasting customer relationships, optimise lifetime value, and minimise churn.
BCS is tool-agnostic, is comfortable with your marketing technology stack and we are happy to make informed recommendations. Invest in and discover how our structured approach can elevate your brand’s customer relationships, drive loyalty, add new revenue channels and fuel sustainable growth.
Key Features:
Personalised Customer Journeys
Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement.Automated Workflows
Implement and optimise tailored automation that ensures timely, relevant interactions across touchpoints, minimising churn and boosting brand recall.Comprehensive Performance Metrics
Track KPIs like open rates, click-through rates, and revenue generated per segment, with monthly and quarterly reports offering actionable insights.Custom Segmentation Strategies
Develop customer segments based on behaviour, purchase patterns, and preferences to tailor campaigns and drive meaningful engagement.Prevent Lost Interest: Not all browsing sessions have a shopping intent. However, in their curiosity lies an opportunity. If our brand can communicate value and relevance, our browsers have their answers, remember what we do, often opt-in to hear from us and then return for more.
Prevent Lost Sales: Over 70% of prospective customers are lost through abandoned carts and abandoned checkouts. Smart reminders and customised follow-ups can stop this from happening.
Retain Customers: Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement. Goals include brand recall, entering the evoked set, acquiring buyers sitting on the fence, customer win-back, and improving repeat purchases. BCS advocates non-invasive messaging and is against over-the-top discounts.
Post-Purchase Engagement: Scope includes transactional information, problem resolution, product information, strategic partnerships, strategic up-sell and cross-sell opportunities, feedback collection and fostering loyalty. Our initiatives aim to minimise post-purchase to & fro.
An optimised customer acquisition and retention funnel is vital for sustainable growth. This brand-centric and data-driven service is designed to help organisations (from pre-launch startups to established multinational enterprises) improve advertising performance, cultivate lasting customer relationships, optimise lifetime value, and minimise churn.
BCS is tool-agnostic, is comfortable with your marketing technology stack and we are happy to make informed recommendations. Invest in and discover how our structured approach can elevate your brand’s customer relationships, drive loyalty, add new revenue channels and fuel sustainable growth.
Key Features:
Personalised Customer Journeys
Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement.Automated Workflows
Implement and optimise tailored automation that ensures timely, relevant interactions across touchpoints, minimising churn and boosting brand recall.Comprehensive Performance Metrics
Track KPIs like open rates, click-through rates, and revenue generated per segment, with monthly and quarterly reports offering actionable insights.Custom Segmentation Strategies
Develop customer segments based on behaviour, purchase patterns, and preferences to tailor campaigns and drive meaningful engagement.Prevent Lost Interest: Not all browsing sessions have a shopping intent. However, in their curiosity lies an opportunity. If our brand can communicate value and relevance, our browsers have their answers, remember what we do, often opt-in to hear from us and then return for more.
Prevent Lost Sales: Over 70% of prospective customers are lost through abandoned carts and abandoned checkouts. Smart reminders and customised follow-ups can stop this from happening.
Retain Customers: Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement. Goals include brand recall, entering the evoked set, acquiring buyers sitting on the fence, customer win-back, and improving repeat purchases. BCS advocates non-invasive messaging and is against over-the-top discounts.
Post-Purchase Engagement: Scope includes transactional information, problem resolution, product information, strategic partnerships, strategic up-sell and cross-sell opportunities, feedback collection and fostering loyalty. Our initiatives aim to minimise post-purchase to & fro.
An optimised customer acquisition and retention funnel is vital for sustainable growth. This brand-centric and data-driven service is designed to help organisations (from pre-launch startups to established multinational enterprises) improve advertising performance, cultivate lasting customer relationships, optimise lifetime value, and minimise churn.
BCS is tool-agnostic, is comfortable with your marketing technology stack and we are happy to make informed recommendations. Invest in and discover how our structured approach can elevate your brand’s customer relationships, drive loyalty, add new revenue channels and fuel sustainable growth.
Key Features:
Personalised Customer Journeys
Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement.Automated Workflows
Implement and optimise tailored automation that ensures timely, relevant interactions across touchpoints, minimising churn and boosting brand recall.Comprehensive Performance Metrics
Track KPIs like open rates, click-through rates, and revenue generated per segment, with monthly and quarterly reports offering actionable insights.Custom Segmentation Strategies
Develop customer segments based on behaviour, purchase patterns, and preferences to tailor campaigns and drive meaningful engagement.Prevent Lost Interest: Not all browsing sessions have a shopping intent. However, in their curiosity lies an opportunity. If our brand can communicate value and relevance, our browsers have their answers, remember what we do, often opt-in to hear from us and then return for more.
Prevent Lost Sales: Over 70% of prospective customers are lost through abandoned carts and abandoned checkouts. Smart reminders and customised follow-ups can stop this from happening.
Retain Customers: Build targeted, data-driven communication flows that engage customers throughout their lifecycle – from onboarding to re-engagement. Goals include brand recall, entering the evoked set, acquiring buyers sitting on the fence, customer win-back, and improving repeat purchases. BCS advocates non-invasive messaging and is against over-the-top discounts.
Post-Purchase Engagement: Scope includes transactional information, problem resolution, product information, strategic partnerships, strategic up-sell and cross-sell opportunities, feedback collection and fostering loyalty. Our initiatives aim to minimise post-purchase to & fro.
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Brand Content Strategy is your dedicated retention partner, offering the expertise and structure of a leading consultancy, tailored for CRM and customer loyalty.
Specialised Expertise: As a dedicated retention agency, BCS combines deep CRM knowledge with innovative customer engagement strategies, bringing over a decade of experience in retention marketing.
Proven Success Across Markets: We’ve worked with brands at every stage (pre-launch to enterprise) delivering retention frameworks that adapt to specific industry needs.
Global Perspective with Local Insight: With projects in the UK, EU, and India, we bring a global approach to retention, balancing market-specific insights with universal customer engagement best practices.
Data-Driven for Measurable Impact: Our strategies leverage advanced analytics and segmentation to deliver personalised journeys that directly impact revenue and customer loyalty.
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Ensure Ad Spend Effectiveness: Support your acquisition efforts by ensuring new customers stay engaged, maximising the return on your ad spend.
Maximise Customer Lifetime Value: Drive repeat purchases and deepen customer loyalty through tailored engagement strategies.
Reduce Acquisition Costs: Retain existing customers effectively, allowing you to focus acquisition budgets on high-potential new customers.
Increase Operational Efficiency: Free your team from repetitive tasks by automating key CRM workflows, allowing focus on strategic initiatives.
Enhance Brand Loyalty and Advocacy: Engage customers in meaningful ways that convert them into loyal advocates, fueling organic growth.
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Discovery & CRM Setup
We’ll assess your current CRM structure and customer journey, establishing baseline metrics to tailor workflows to your brand.Retention Strategy Development
BCS will design a multi-channel retention strategy that includes pre-purchase, post-purchase, and loyalty campaigns aligned with your brand goals.Agency Collaboration & Alignment
Gain clear, structured guidance on collaborating with internal teams and third-party agencies, ensuring a unified approach across all customer touchpoints.Data Analysis & Optimisation
Track customer interactions and engagement metrics through monthly and quarterly reporting, refining strategies based on real-time insights.Continuous Improvement & Support
Our team will proactively monitor and adjust your CRM and retention campaigns, ensuring ongoing alignment with your brand’s growth objectives.
