Designed for Founders,
Built to Scale.
Gain in-house knowledge without the overhead of external agencies. The BCS workflows empower you with the insights and frameworks to build strategic foundations, start a new business/SBU, develop breakthrough strategies and achieve lasting, sustainable growth. Validate your work, make an impact today and keep these notes handy.
Startup Finance
When financial clarity meets strategic action, your business transforms. This workflow is a revenue-optimisation system, a cost-control mechanism and a blueprint for a resilient, growth-focused financial strategy.
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Go beyond your current horizons. This workflow helps you identify hidden opportunities in your existing operations while unlocking new ones, whether through better product positioning, cross-selling strategies, or market expansion.
Why It Matters: Businesses that diversify their income streams are better insulated from market downturns. This workflow equips you with the tools to analyse, optimise, and future-proof your revenue.
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Every euro saved is a euro earned. Pinpoint inefficiencies across your operations, from hidden costs to bloated budgets, and trim them without compromising value.
Why It Matters: Cost-cutting helps you focus resources where they matter most. Our prioritisation framework ensures you reduce waste while fuelling high-impact areas.
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Strike the perfect balance. Pricing isn’t guesswork; it’s strategy. Use tools like elasticity modelling, break-even analysis, and dynamic pricing to optimise prices for profitability while keeping customers engaged.
Why It Matters: Businesses lose millions by underpricing or over-discounting. This workflow turns pricing into a competitive advantage, ensuring every decision adds to your bottom line.
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Take the guesswork out of decision-making. With actionable insights, dashboards, and trackers, you’ll have the clarity to act decisively: whether it’s scaling, investing, or mitigating risks.
Why It Matters: Reactive financial management limits growth. By grounding your actions in metrics and predictive models, this workflow empowers you to seize opportunities and stay ahead of challenges.
Persuasive Marketing
Create marketing that moves hearts and changes minds. Use emotion, logic, and trust to craft messages that drive action, build relationships, and achieve your business goals. This is a one-of-its-kind, research-backed resource.
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Learn how to craft messages that deeply resonate with your audience, prompting them to engage with your content. Use emotionally relevant themes, compelling headlines, and interactive elements that hold attention and encourage action.
Why it Matters: Higher engagement translates directly to more visibility, better brand recall, and higher customer interest in your offerings. With a 30% increase in engagement, you create more opportunities to move prospects through your sales funnel, directly impacting revenue growth.
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Turn browsers into buyers by designing call-to-action (CTA) buttons and messaging that speak directly to your audience’s motivations. By tailoring CTAs to specific customer segments, you guide them toward completing desired actions.
Why it Matters: Tailored CTAs reduce decision-making friction and encourage immediate action, directly increasing sales. Even a small improvement in conversion rates can lead to substantial revenue growth, especially in high-traffic campaigns.
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Develop campaigns that align with your audience’s core values and establish an emotional connection with your brand. Foster loyalty by showing customers you understand and care about their needs.
Why it Matters: Loyal customers are not only more likely to repurchase but also become advocates for your brand, reducing your customer acquisition costs. Building strong relationships decreases churn, stabilises revenue, and creates a foundation for sustainable growth.
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Ensure every euro spent on marketing delivers measurable results by applying scientifically validated persuasion techniques that amplify your impact.
Why it Matters: Optimising marketing spend ensures you achieve more with less, protecting your budget while driving sales and customer retention. This allows you to scale campaigns right, boosting short-term revenue and long-term profitability.
launching soon
“I find your meticulous thought process, holistic thinking, scientifically framed arguments, and delivering quality & strategic output highly valuable.”
“I haven’t come across other marketing professionals who achieve the depth that a founder expects as you do.”
— founder, Technology Services
Self-starters
don’t need micro-management.
Get proven expertise, and execute at your pace. These workflows are designed to cut the learning curve, equipping you to execute and succeed, delivering results on your terms.