Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Developing a Code of Ethical Marketing: Balancing Ethics with Profitability
Learn how ethical practices build credibility, foster loyalty, and drive sustainable growth, making your marketing and brand content strategy both impactful and socially responsible.
Framing Effects: Turning FAQs into Powerful Persuasion Tools
Learn how to use Framing Effects to transform FAQs into persuasive tools that build trust and drive conversions. Reframing objections emphasises benefits, mitigates concerns, and enhances customer confidence. Optimise your messaging and improve user engagement through effective communication strategies.
Social Validation Theory: Harnessing the Power of Consensus for Business Success
Explore actionable tips to leverage testimonials, user-generated content, and influencer endorsements. Discover how integrating social proof into your workflows boosts engagement, builds credibility, and delivers measurable growth for your business.
Persuasive Communication and Argumentation: Optimise Marketing and User Experience
By combining persuasive communication with argumentation theory, we optimise websites, apps, and storefronts to create compelling messages that drive action. Deliver measurable business impact, enhance customer loyalty, and create seamless, user-centric experiences across omnichannel (online and offline) touchpoints.
Retention Health: A Strategic Imperative for Sustainable Growth
Discover the importance of retention health for sustainable business growth and learn how to optimise retention strategies with data-driven insights, seamless customer experiences, and value-driven communication.
CRM Health: The Cornerstone of Customer Success
Learn why CRM health is critical for business success. Discover how evaluating your CRM system can improve customer retention, streamline workflows, and align with strategic goals. Gain insights into optimising data integrity, user adoption, and automation while staying compliant with evolving regulations like GDPR and DPDP.