Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Framing Effects: Turning FAQs into Powerful Persuasion Tools
Learn how to use Framing Effects to transform FAQs into persuasive tools that build trust and drive conversions. Reframing objections emphasises benefits, mitigates concerns, and enhances customer confidence. Optimise your messaging and improve user engagement through effective communication strategies.
Social Validation Theory: Harnessing the Power of Consensus for Business Success
Explore actionable tips to leverage testimonials, user-generated content, and influencer endorsements. Discover how integrating social proof into your workflows boosts engagement, builds credibility, and delivers measurable growth for your business.
Persuasive Communication and Argumentation: Optimise Marketing and User Experience
By combining persuasive communication with argumentation theory, we optimise websites, apps, and storefronts to create compelling messages that drive action. Deliver measurable business impact, enhance customer loyalty, and create seamless, user-centric experiences across omnichannel (online and offline) touchpoints.