Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Developing a Code of Ethical Marketing: Balancing Ethics with Profitability
Learn how ethical practices build credibility, foster loyalty, and drive sustainable growth, making your marketing and brand content strategy both impactful and socially responsible.
Framing Effects: Turning FAQs into Powerful Persuasion Tools
Learn how to use Framing Effects to transform FAQs into persuasive tools that build trust and drive conversions. Reframing objections emphasises benefits, mitigates concerns, and enhances customer confidence. Optimise your messaging and improve user engagement through effective communication strategies.
Social Validation Theory: Harnessing the Power of Consensus for Business Success
Explore actionable tips to leverage testimonials, user-generated content, and influencer endorsements. Discover how integrating social proof into your workflows boosts engagement, builds credibility, and delivers measurable growth for your business.
Persuasive Communication and Argumentation: Optimise Marketing and User Experience
By combining persuasive communication with argumentation theory, we optimise websites, apps, and storefronts to create compelling messages that drive action. Deliver measurable business impact, enhance customer loyalty, and create seamless, user-centric experiences across omnichannel (online and offline) touchpoints.
Ad Spend ROI: How to Optimise Meta & Google Ads for Maximum Returns
Understand the impact of diminishing returns in digital advertising when you scale Meta and Google Ads campaigns, and its impact on CPA, ROAS, and CTR. Combat inefficient spending and learn proven budget allocation techniques, audience targeting tips, and creative refresh strategies for growth marketing.
A/B Testing: Avoid Common Pitfalls and Unlock Data-Driven Growth
Discover the power of A/B testing to improve conversions, optimise user experiences, and drive strategic decisions. Learn how to avoid common mistakes, overcome biases, and leverage data-driven insights.