Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Persuasive Communication and Argumentation: Optimise Marketing and User Experience
By combining persuasive communication with argumentation theory, we optimise websites, apps, and storefronts to create compelling messages that drive action. Deliver measurable business impact, enhance customer loyalty, and create seamless, user-centric experiences across omnichannel (online and offline) touchpoints.
Ad Spend ROI: How to Optimise Meta & Google Ads for Maximum Returns
Understand the impact of diminishing returns in digital advertising when you scale Meta and Google Ads campaigns, and its impact on CPA, ROAS, and CTR. Combat inefficient spending and learn proven budget allocation techniques, audience targeting tips, and creative refresh strategies for growth marketing.
Pricing Strategy Implementation: A Playbook for Founders and Operators
Learn how to evaluate current pricing, analyse market trends, test elasticity, and implement dynamic models.
Mastering Cash Flow: Best Practices for Business Growth
Learn how to optimise cash inflows and outflows, build liquidity reserves, and avoid financial risks.