Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Framing Effects: Turning FAQs into Powerful Persuasion Tools
Learn how to use Framing Effects to transform FAQs into persuasive tools that build trust and drive conversions. Reframing objections emphasises benefits, mitigates concerns, and enhances customer confidence. Optimise your messaging and improve user engagement through effective communication strategies.
Causal Inference Principles: A Practical Guide for Strategic Decision-Making
Learn how to identify cause-and-effect relationships, optimise marketing ROI, and improve customer retention. This actionable, data-driven approach helps transform insights into strategic clarity, driving measurable growth and sustainable success for your business.
Persuasive Communication and Argumentation: Optimise Marketing and User Experience
By combining persuasive communication with argumentation theory, we optimise websites, apps, and storefronts to create compelling messages that drive action. Deliver measurable business impact, enhance customer loyalty, and create seamless, user-centric experiences across omnichannel (online and offline) touchpoints.