Debrief, the BCS publication, documents industry best practices, growth drivers, quick and essential fixes, and our introspections and insights.
Developing a Code of Ethical Marketing: Balancing Ethics with Profitability
Learn how ethical practices build credibility, foster loyalty, and drive sustainable growth, making your marketing and brand content strategy both impactful and socially responsible.
Retention Health: A Strategic Imperative for Sustainable Growth
Discover the importance of retention health for sustainable business growth and learn how to optimise retention strategies with data-driven insights, seamless customer experiences, and value-driven communication.
CRM Health: The Cornerstone of Customer Success
Learn why CRM health is critical for business success. Discover how evaluating your CRM system can improve customer retention, streamline workflows, and align with strategic goals. Gain insights into optimising data integrity, user adoption, and automation while staying compliant with evolving regulations like GDPR and DPDP.