Sonic Branding for Biplob the Bumblebee
In partnership with Voices Bazaar.
image courtesy: Amazon India
Objective:
To create a 6-7 second sonic motif for Biplob the Bumblebee, a superhero character aimed at children aged 3 to 9 years, the motif should encapsulate the character’s essence, reflecting the fun and innocence of the Bumblebee while aligning with the show’s core themes of environmental awareness and good habits. The sound must resonate with young audiences, ensuring it is memorable, engaging, and playful.
Challenge:
To create a fun, quirky, and upbeat motif that encapsulates Biplob’s character and the show’s core themes in a short time frame.
The sound had to be attractive to young children, incorporating playful elements without being too complex.
The motif needed to evoke feelings of joy, learning, and curiosity, aligning with the series’ educational and entertaining nature.
Approach & Sound Design Process
A. Conceptualisation
Target Audience: The sonic motif had to appeal directly to children, considering their developmental preferences for playful, simple, and catchy sounds.
Biplob’s Character: We wanted the sound to represent Biplob’s superhero persona – fun, energetic, and friendly – while also communicating his role as a teacher of good habits and environmental awareness.
B. Sound Elements Selection
Playful & Fun Elements:
We chose xylophone sounds to create a light, bouncy, and child-friendly feel.
Kid’s cheer chants and laughter were incorporated to enhance the sense of joy and excitement, signalling to the young audience that this was a fun and friendly character.
Upbeat & Energetic Feel:
The motif was composed to be peppy and fast-paced,
It was designed to capture Biplob’s energetic superhero persona.
We aimed for a catchy melody that could easily become associative with the character.
C. Iteration & Refinement
Several versions were created to test different combinations of sounds that best matched the character’s fun, quirky vibe.
After testing, we refined the final version to ensure it was easy for children to remember and invoked a sense of happiness and curiosity.
Deliverables
Final Sonic Motif (6-7 seconds) that embodies Biplob’s playful and heroic nature, along with the environmental lessons the character teaches.
The sound is designed to be used across branding materials, TV intros, promotional content, and any interactive media connected with the series.
Outcome & Impact
The sonic motif has become synonymous with Biplob’s character, helping establish an immediate connection with young viewers.
The playful, upbeat nature of the sound reinforces the educational theme of the show, promoting good habits and environmental awareness.
It has successfully captured the attention of children in the target age group, making Biplob a memorable and engaging character in their world.